Apex Celebrates 13 Years of Innovation: A Significant Dual Event at Tribeca Mall

Apex celebrated its 13 years of innovation with a remarkable double event at Tribeca Mall on October 7. The evening featured the launch of its new logo and the official unveiling of the much-anticipated iPhone 17, perfectly illustrating the pioneering spirit of the brand. A new identity for a new chapter.

Under the theme "Believe in Innovation," Apex unveiled its new visual identity, symbolizing modernity and renewal. This carefully crafted rebranding embodies the evolution of the brand and its commitment to staying at the forefront of progress.

During a private reception, Joey Foo-Kune, director of Apex and Fashion Heights, spoke alongside Bryan Foo-Kune, also director of Apex and Fashion Heights, and Yannick Chung, General Manager of Apex. Together, they reflected on Apex's journey, successes, and forward-looking vision.

"This new identity reflects our passion for innovation and our commitment to offering the best to our customers," emphasized Joey Foo-Kune in his speech.

The event, characterized by elegance and friendliness, provided guests with a memorable experience: a creative photo booth, a 360° camera, and even a personalized gift, an iPhone case printed with participants’ photos, given as a keepsake from the logo launch. An original way to combine technology and emotions.

From premium reseller to Apple premium partner

Thirteen years after its inception, Apex is taking a significant new step. Already recognized as the only Apple Premium Reseller in Mauritius, the group has now achieved the prestigious status of Apple Premium Partner, the highest distinction awarded by Apple in the retail sector.

This recognition reflects Apple’s trust in Apex, as well as the quality of service provided to Mauritian customers, whether in reception, advice, or in-store experience.

The iPhone 17, the star of the night

Just before midnight, the second part of the celebration commenced with the launch of the new iPhone 17, drawing an impressive crowd of enthusiasts and loyal customers.

Tribeca Mall transformed into a true tech stage: demonstrations, entertainment, music, and an electric atmosphere. The queue in front of the store testified to the palpable excitement for this new model, touted as one of the most innovative ever designed by Apple.

Continuous growth and a vision for the future

Over the years, Apex has established itself as the go-to reference for Apple technology in Mauritius. The company has no intention of slowing down.

With ongoing investments, a rethought branding strategy, and a continuously improving customer experience, Apex is already preparing for its next step: the opening of a new store in Grand Baie.

"These 13 years do not mark a final milestone, but the beginning of an even more ambitious new chapter," confides Bryan Foo-Kune.

By combining innovation, quality, and proximity, Apex continues to inspire and strengthen its bond with Mauritians. A Mauritian success story, focused on the future, under the sign of Apple and excellence.