Grays Inc. Ltd Welcomes the AMM Community – Made in Moris for a Corporate Happy Hour

On Friday, October 17, local expertise was showcased as Grays Inc. Ltd, proudly holding the Made in Moris label, welcomed fellow label members for a corporate happy hour held in the heart of Beau Plan. The event aimed to highlight the New Grove Distillery brand and its connection to Mauritian heritage.

The gathering began with a warm welcome at L’Aventure du Sucre, followed by an immersive tour of the distillery. Participants explored the behind-the-scenes processes of producing New Grove, Lazy Dodo, and Mauricia rums, from sugarcane harvesting to the various stages of distillation and aging. A refined tasting session in the aging cellar allowed guests to appreciate the richness and complexity of the rums, showcasing the craftsmanship and quality that define the brands. Visitors also had the opportunity to preview the new museum pathways at L’Aventure du Sucre, which include an innovative immersion into the world of rum.

This event is part of the programming for the Mauritian Manufacturers Association and the Made in Moris label. Florence de Coriolis, Rum Brand Manager at Grays Inc. Ltd, emphasized, "‘Made in Moris’ provides total transparency to consumers, both local and international, strengthening trust in our products. The traceability from field to bottle highlights each step of this Mauritian expertise, from environmentally friendly agricultural techniques to production methods that uphold the reputation of our rums. We view ‘Made in Moris’ as an ecosystem conducive to the emergence of new ideas while valuing our industrial and artisanal heritage."

Yannick Noel, Business Unit Manager for Rum & Export, reiterated the significance of New Grove Distillery in Mauritius' economy and culture: "The New Grove Distillery represents the sugarcane industry and thus the foundations of our economic history. Today, we are diversifying, enriching, and constantly innovating, shining on the international stage while adopting a responsible and sustainable approach. The rum industry today embodies a beautiful alliance between heritage, local craftsmanship, and international excellence."

Beyond the tasting, participants appreciated the emphasis on sustainability, the quality of raw materials, and respect for local traditions—all factors contributing to the distillery’s international reputation.

Anya Dundoo, Manager of Sustainability & Community Building at Made in Moris, stated, "At Made in Moris, we are proud to see companies like Grays embody our values: authenticity, innovation, and commitment to Mauritius. By opening their doors to our network, they demonstrate that local expertise can meet international standards while remaining deeply Mauritian. The visit to the New Grove Distillery reflects this spirit: collaboration among creators, transparency about product origins, responsible resource management, and promotion of a circular economy. The waste management practices and cocktails served in ecoTOTE from ecoSPIRITS exemplify a sustainable and innovative approach. Together, we prove that producing in Mauritius means producing with purpose, responsibility, quality, and pride."

With a history rooted in over two centuries of sugarcane heritage, New Grove Distillery embodies Mauritian passion, rigor, and expertise. Each rum is crafted with care from local sugarcane, reflecting a legacy passed down through generations and enhanced by constant innovation. Recognized and acclaimed internationally, New Grove represents Mauritian excellence and the talent of its master distillers, who blend tradition, modern techniques, and creativity to produce exceptional rums. The distillery stands as a true ambassador of Mauritian industrial and artisanal heritage, enhancing the visibility and appeal of the island on the global stage.