Actu Actu • 1 month ago

KFC Mauritius Launches 2nd Edition of Kentucky Town Closer to Mauritians

KFC Mauritius is back with the second edition of Kentucky Town at the end of this year. Following the success of 2023, the event returns in a traveling format: Kentucky Town is set to engage with Mauritians, inviting itself into the heart of their living spaces: where the action is, where people gather, and where flavors are shared.

From November 21 to December 14, the festival will make stops in the center, north, east, and south of the island.

The concept is straightforward: to bring each of the brand's favorite flavors closer to its audience while creating a friendly atmosphere at each stop, where people can discover, taste, laugh, and enjoy time with friends or family.

Each weekend will be filled with a rich program, giving Kentucky Town its unique character:

  • Gaming experiences for challenge enthusiasts,
  • Immersive spaces to dive into the KFC universe,
  • Dedicated areas for children with creative and playful activities,
  • Concerts every Saturday night to wrap up the day on a festive note.

With this new format, KFC reaffirms its commitment to staying close to its community. "Our restaurants are located in every corner of the island, and this edition was meant to come directly to meet Mauritians in their neighborhoods, where they live and gather," explains Nicolas Caboche, Managing Director of Pick & Eat.

The goal of this event goes far beyond just a menu, points out Annabelle Fanchette, Head of Marketing and Communications at Pick & Eat. "For this edition, we will offer new items and exclusives on the menu. But Kentucky Town is primarily an experience: a fun, gourmet, and friendly gathering designed to bring people together."

This tour across the island promises to immerse everyone in the KFC atmosphere: moments of laughter, fun challenges, and flavors to share, making every weekend a true celebration.

Accessible Activities for Everyone

KFC Mauritius is back with the second edition of Kentucky Town at the end of this year. Throughout each day, Kentucky Town will feature a range of simple, fun, and generous activities in line with KFC's spirit:

FIFA and Gaming Corner

  • Kentucky Town and gaming have a lasting connection! The FIFA and Gaming Corner promises mini-tournaments throughout the day, filled with victory cheers, laughter, and some spontaneous challenges. Friends or family can enjoy the lively festival atmosphere together.

Outdoor Games

  • For those wanting to be active, outdoor games provide the perfect setting to blow off steam and have a laugh. No seriousness here, just challenges and lots of fun, embodying the Kentucky Town spirit: simple, accessible, and friendly.

Kids Corner

  • Children are not left out: coloring, molding, cutting, face painting, and outdoor games. Little ones can have fun, create, explore, and make new friends while parents take a moment to relax.

Hot Wings Challenge

  • The Hot Wings Challenge is for the boldest of spirits. Spice, adrenaline, laughter, and tears guaranteed: those who participate share moments of camaraderie, while onlookers can enjoy the show... and sometimes have a good laugh.

Fun Space

Photobooth / Videobooth

  • The KFC Bucket transforms into a videobooth to capture the best moments of the festival. Selfies, quirky poses, or immersive experiences, everyone leaves with a fun and original memento from Kentucky Town.

Kentucky Town Merchandise

  • For those wanting to extend the experience, the merchandise stand offers T-shirts, shorts, hats, flip-flops, and other KFC-themed goodies. Unique pieces that will leave a lasting impression and allow guests to take a piece of the festival home with them.