L’Occitane en Provence, represented by Grays Inc. Ltd, unveils its 2025 Holiday Collection "The Light Catcher"
L’Occitane en Provence, represented by Grays Inc. Ltd, unveiled its 2025 Holiday Collection titled "The Light Catcher" on Thursday, November 20, at the L’Occitane en Provence store in Bagatelle. Similar to last year’s collection celebrating the citrus route, this limited edition collection celebrates the vibrant spirit and shimmering light of Provence, designed to surprise and add a touch of brilliance to the festive season.
The Luxury of Authenticity and Craftsmanship
The "The Light Catcher" campaign brings to life a new L’Occitane heroine, inspired by the Merchant of Scents, who roams Haute-Provence to capture the most magical lights. This character symbolizes a vision of luxury that is sincere, sensory, and shaped by human hands.
Véronique Camille, Business Unit Manager – Luxury Cosmetics at Grays Inc. Ltd, emphasizes the importance of this creative approach: "This campaign embodies our vision of luxury: a sincere, sensory luxury, shaped by human hands. By showing the strings, we reveal what matters to us: transparency, authenticity, and the beauty of the gesture. At L’Occitane, luxury does not rely on artifice, but on the nobility of ingredients, craftsmanship, and attention to detail."
Three Lights, Three Limited Edition Collections
The 2025 collection is inspired by three distinctive lights of Provence, capturing the festive and magical beauty of Provençal light. Each light inspired a unique limited edition collection:
First Rays: Celebrates the light of dawn, bringing the delicate floral and musky freshness of morning dew. Its tender floral fragrance is a blend of peony and camellia, with a hint of pear. Available in eau de toilette, shower foam, and whipped body cream.
Winter Light: Embodies the light of vibrant midday, offering a lemony warmth and golden glow. Based on a shea formula, it features a lively bouquet of neroli and vibrant citrus (grapefruit, bergamot, lime). Available in shower cream, nourishing body milk, and whipped hand cream.
Festive Night: Represents the light of twilight, bringing the sparkling magic and fruity, indulgent scent of nighttime celebrations. Based on an almond formula, it is characterized by notes of blackcurrant and white wine lees creating a halo of sparkling champagne, leading to a base of vanilla, cedarwood, and hinoki. Available in eau de toilette, almond shower oil, and concentrated milk.
These special collections reinterpret Provençal heritage with a contemporary artistic direction to touch the hearts of today’s consumers. Véronique Camille explains this balance: "The Light Catcher successfully unites the past and the present: it honors the heritage of Provence while offering a contemporary and inspiring vision that can touch the senses, imagination, and hearts of today’s consumers."
More Than a Gift: An Ethical Gesture
True to its commitment to sustainability, L’Occitane en Provence offers gifts that combine simplicity and beauty. Eco-friendly values add extra meaning to each gift, transforming a simple product into an ethical and environmentally respectful endeavor.
In addition to the scented collections, the gift range includes a Deluxe Advent Calendar and a selection of iconic products in gift sets (Almond, Shea, Immortelle), along with ornaments, crackers, and candles.
The Iconic Gift Box is Also Reinvented
These Provence-inspired products allow for a unique scented experience and offer your loved ones quality products that will make them feel pampered. L’Occitane en Provence and Grays Inc. Ltd invite you to discover all the magic of the holidays through this special collection.