E-Commerce: Boutik.mu from Défi Media Group Launched with Exclusive Promotions

The new online store from Défi Media Group, Boutik.mu, was launched yesterday, Thursday, November 27, at 8:30 PM. The event immediately attracted a considerable audience: over 13,000 internet users connected within the first hour, eager to take advantage of discounts of up to 80% on a wide selection of products.

The launch was marked by a special show, "The Shopping Time," hosted by Yaniish and Oceanne. Aired at 8:30 PM, this program showcased flash sales and the most attractive offers, turning the evening into a genuine treasure hunt for bargains. The show will now be broadcast every Wednesday at 8:30 PM.

The platform Boutik.mu ensures a constant refresh of its stock to maintain its promotional offers.

A Diverse Offer That Challenges Competitors

The platform offers a wide range of products covering many sectors. Internet users were able to explore a large variety of items: furniture, household appliances, security cameras, rice cookers, and the latest generation gaming consoles, all offered at significantly reduced prices.

The first orders were quickly validated. The first two buyers, Gavin Terumalai and Tolbize Johnny, were rewarded with a hair straightener.

"The Shopping Time" generated immediate excitement, causing rapid stockouts on some popular products. The Panasonic UHD 55-inch television saw its price halved, dropping from Rs 24,900 to Rs 12,450 (sold by Ideal Shopping Centre), and sold out before the end of the show. The Samsung Galaxy A26 5G mobile phone, priced at Rs 8,450 instead of Rs 16,900, also sold out rapidly, along with the coffee table and Samsung A6.

The platform unveiled a comprehensive range of items, from small to large appliances, including:

• HISENSE Top Mounted Frost Refrigerator 206L (GM Punjabhi) from Rs 13,990 to Rs 9,891;

• Sandra Bed (TFP) from Rs 9,000 to Rs 5,870;

• Alicia Table + 6 Chairs (Elegancia) from Rs 44,900 to Rs 27,092;

• Ezviz H9C Wireless Dual Camera 3K / 5MP at Rs 3,300 (Complete Camera);

• Altari Sofa Sleeper (Ashley Furniture) from Rs 116,650 to Rs 76,989;

• Diamond Wood Pine Bed at Rs 33,810 (Island Sofa).

Even the automotive sector was represented: Delior reduced the price of an electric model Skyworth to Rs 2,275,000.

Watch enthusiasts also found what they were looking for with models from Riva Excellence, including the Young & Bresson priced at Rs 9,143.75.

The great deals never stop: promotions are updated continuously, with 24/7 access.

Security is a Priority

For consumers, the guarantee of purchase is essential. All products offered on Boutik.mu are available on the local market and come with their full guarantees as well as the usual after-sales service from the supplier store. Thus, online shopping does not compromise security or post-purchase support.

Constant Renewal

In light of the successful launch, the platform ensures a continuous refresh of its stock. For out-of-stock products, internet users can rest assured: other offers and new items will be regularly added. New brands, such as Ingco for tools, will also join the platform.

The true strength of Boutik.mu lies in its competitive pricing. The platform aims to offer items at prices that challenge any competition on the island.