Actu Actu 3 weeks ago

Jeff de Bruges Unveils Its Chocolate Paradise with an Exclusive Offer

Jeff de Bruges has doubled down with the opening of its second store in Mauritius! Now located at Bagatelle Mall in Moka, the chocolatier has treated its first 200 customers to an enticing offer: a bar of Praliné Almond Pistachio chocolate, one of the major new arrivals for this end of the year, with any purchase at the store. The franchise, owned by Salima Mall in Mauritius, was officially inaugurated on December 4, 2025, in the presence of Hector Espitalier-Noël Jr, Centre Manager of Bagatelle Mall, along with the teams from Ascencia and other distinguished guests. And as the cherry on top (of the chocolate cake!), the store also offers delivery services across the island, allowing everyone to indulge in a delightful treat without leaving home!

From fine chocolates to custom gift compositions, including festive boxes, Jeff de Bruges celebrates every moment of pleasure and sharing — especially as the holiday season approaches. This is an ideal time for the brand, aiming to make every visit a warm and emotional experience. For Salima Mall, the manager of the brand in Mauritius, this new opening marks an important milestone in the Jeff de Bruges adventure on the island. "We want to offer Mauritians a chocolate experience that is both refined and generous, while allowing them to enjoy the latest creations from our house," she emphasizes.

And to thank the sweet lovers who have supported them from the start, Jeff de Bruges wanted to celebrate the occasion with a special gesture. "Giving away bars of Praliné Almond Pistachio chocolate, which everyone is currently raving about, is our way of saying thank you. Thank you to the Mauritians for their loyalty and trust. We are proud and happy to be closer to Mauritians by establishing ourselves at Bagatelle Mall, a must-visit location that symbolizes excellence and friendliness, perfectly embodying our brand's spirit," adds the manager.

For Hector Espitalier-Noël Jr, Centre Manager of Bagatelle Mall, the arrival of Jeff de Bruges is a wonderful addition to the mall's universe. "We are delighted to welcome such a prestigious brand as Jeff de Bruges to our mall. This new store, a symbol of elegance, quality, and craftsmanship, enriches our offerings and aligns perfectly with our ambition to provide our visitors with an even more delicious and diverse shopping experience," he concludes.

Jeff de Bruges: A Sustainable and Responsible Art

Every chocolate from Jeff de Bruges is born from a deep commitment: to combine pleasure with responsibility. The cocoa beans come from plantations in Ecuador, cultivated according to sustainable agricultural practices that meet the demanding standards of the Rainforest Alliance. Zero deforestation, zero child labor, fair compensation, and reasoned agroforestry are all principles that ensure ethical and top-quality chocolate. In the shops, this sustainable spirit translates into concrete actions: reducing energy and water consumption, systematic recycling, and actively fighting against waste. All merchants adopt responsible practices, supported by an ongoing carbon assessment. Even the packaging is considered: boxes and containers made from FSC or PEFC certified cardboard, recyclable RPET compartments, and FSC paper bags produced in Europe.