TikTok: The Holiday Showcase - How Live Shopping Boosts Local Influencers' Sales

During this holiday season, TikTok has become an essential commercial showcase for many local entrepreneurs and influencers. Live sales, product demonstrations, and instant interactions with customers are redefining the rules of online commerce. Sellers are focusing on proximity, trust, and responsiveness to attract an increasingly connected clientele, all within a festive atmosphere characterized by high demand.