Delivery Disruptions: Coca-Cola is Missing from the Shelves

The management of PhoenixBev refers to a transitional phase of logistical optimizationFor several weeks now, repeated delays in Coca-Cola deliveries have disrupted the supply to retailers. Consequently, shelves are intermittently empty, affecting both merchants and customers. Phoenix Beverages Ltd (PhoenixBev) claims to be mobilizing its teams to enhance distribution flows, while indicating that operational adjustments are underway to expedite a return to normalcy.At various sales points across the island, delays in Coca-Cola deliveries are reported. David Mootien, manager of Mootien Libre-Service, describes the delays as nearly systematic. "We are experiencing delivery delays of a week, sometimes two weeks," he states. "As a result, the shelves remain empty."Uttam Sumaroo, secretary of Masters Express, shares a similar observation: "There are many delays. At least a week, sometimes two or even three weeks." He adds that this directly impacts customers. "People are used to buying this product, but for some time now, it hasn’t always been available. Some wait for the new stock to arrive, while others turn to alternative products," explains Uttam Sumaroo.What is causing the problem? "It is said to be related to a lack of workforce, particularly drivers," it was explained to the merchants.When contacted for a response, the management of Phoenix Bev stated that "the adjustments currently observed are mainly part of a temporary phase of logistical and distribution optimization, aimed at better aligning supply with demand in certain specific circuits."The management assures that this is not a structural production issue. "On the contrary, these adjustments occur in a context of significant strengthening of industrial capacities." PhoenixBev recalls that on February 27, 2026, a new production line for carbonated beverages was inaugurated. "This commissioning allows us to more than double production capacity, now reaching up to 21,000 bottles of 1.5 liters per hour (compared to 12,000 previously) and 30,000 bottles of 500 ml per hour (compared to 12,600 previously)."These structural investments, the management adds, are part of a strategy to anticipate demand and continuously modernize industrial tools. "The adjustments currently observed therefore reflect more a transitional phase of alignment between the ramp-up of capacities and optimization of distribution flows, within a fully controlled framework," concludes PhoenixBev.Management of PhoenixBev: "Our teams are fully mobilized to strengthen distribution flows"What measures are being taken to address the delays in Coca-Cola deliveries?Our teams are fully mobilized to enhance distribution flows, rebalance stocks, and ensure a gradual restoration of product availability at various sales points. Operational adjustments are underway to accelerate this return to normalcy.How is production and sales performing?Production continues under normal and controlled conditions, with sustained demand. Commercial performance remains generally strong, supported by stable consumption and a strong brand presence in the market.Should we expect fluctuations in Coca-Cola prices this year?At this stage, no particular changes are announced regarding prices. Like any product, prices may evolve based on overall economic conditions, but no specific increases are anticipated in the short term.We remain fully committed to ensuring continuity of supply and consumer satisfaction, and we are closely monitoring the situation to ensure a quick return to optimal availability.