Singapore: The Party Scene Transforms with the Rise of Day Clubs

In many major cities, Singapore is experiencing a significant decline in nightlife. The city-state's statistics department has even measured this phenomenon: revenue from nighttime activities (bars, clubs, karaoke) has halved between 2015 and 2022.

Night outings have become less frequent, and spending has decreased. The distinction between the pre-Covid period and the post-Covid period is clear. In response to this shift in behavior, some companies have opted to invest in new festive formats, based on the assumption that young people still want to have fun, but in different ways. Thus, the concept of 'day clubs' has emerged.

Day Clubs: A New Form of Entertainment

In Singapore, one of the pioneers of this trend is the team behind Beans and Beats – literally "coffee and rhythm." The concept involves renting a space in the city, such as a rooftop terrace, a restaurant, or a gym, bringing in a DJ with their turntables, and setting up a bar… without alcohol.

The menu features only iced coffee-based drinks. Many young people no longer wish to consume alcohol or be around those who have had too much to drink. They seek sober spaces.

The party usually starts in the early afternoon, especially on weekends, and ends as night falls to avoid taxi costs. The idea is to return before the last subway. Economic concerns are also significant: the entry ticket for a Beans and Beats event is only 20 Singapore dollars, about 13 euros.

A Local Phenomenon or a Regional Trend?

Despite this evolution, traditional festive nights still exist in Singapore. Some iconic venues still allow for fun until dawn.

However, according to industry experts, there is a genuine demand for healthier parties emerging in all major Asian capitals. In Bangkok, for instance, it is now possible to participate in sober raves, where attendees dance to techno while enjoying iced matcha shots.